I believe in a human-centred approach to developer marketing, focused on understanding the real challenges developers face. It's not about pushing products, but about helping solve problems that matter.
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What I do
I create educational content for developer tools that reaches millions of developers through high-impact channels like YouTube, search, and LLMs. At Mastra, I lead developer documentation and produce content that ranks for high-value business keywords through effective SEO.
I facilitate engaging conversations. Produced 170 episodes of the Scrimba Podcast, with a 100-week consecutive streak, reaching over 500K listens. At my previous company, Ably, I interviewed customers, like NASCAR, to create technical case studies developers actually engage with.
I bring developer-first thinking to design and marketing. At Clerk, I led GTM positioning for key offerings, including Next.js, React, and Expo authentication SDKs, as well as Clerk Billing. I led the creation of landing pages, contributing to both messaging and design direction.
In a world of AI-driven content, authentic expertise stands out. Practicing engineers hold this knowledge but often lack time or confidence to share it. I help shape ideas, guide content creation, and craft titles and hooks that stand out and rank.
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